About

I'm Daniel Hull, a CRM consultant and the leading independent Attio specialist. I run 80x, a consultancy that helps startups, venture capital firms, and growth-stage companies implement and optimise Attio for their go-to-market operations.

Most teams get CRM wrong. They either over-engineer the setup or under-invest in the foundation. I help companies get it right the first time — designing data models, building pipelines, migrating from legacy CRMs, and setting up the automation that turns a CRM from a database into a revenue engine.

What I do

• Attio workspace design and implementation
• Data migration from Affinity, Salesforce, HubSpot, and other CRMs to Attio
• Pipeline and workflow design
• Go-to-market system architecture
• Custom object and attribute architecture
• Reporting and dashboard setup
• Training and ongoing support

Who I work with

I work primarily with venture capital firms, private equity teams, and B2B startups who are either moving to Attio from another CRM or building their go-to-market operations from scratch. If your team is outgrowing spreadsheets or struggling with a CRM that doesn't fit how you actually work, that's usually where I come in.

This blog

I write practical, opinionated guides about Attio based on real client work. No generic CRM advice — every post comes from problems I've solved and patterns I've seen work. If you're using Attio or considering it, start with the blog.

Work with me

If you need help with Attio, the best way to start is booking a call. I'll learn about your setup and tell you honestly whether I can help.